Zen Habits
Leo Babuata Updated: 15 April 2021 07:30 IST

Zen Habits : The Exquisite Habits of the Founder of Blue Bottle Coffee

Zen Habits is about finding simplicity in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, find happiness. Copyright free content from http://zenhabits.net/open-source-blogging-feel-free-to-steal-my-content

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When I sat down to interview James Freeman, founder of Blue Bottle Coffee, it was with some excitement, even nervousness. I am a big fan of his coffee, which is known worldwide for its beautiful quality.

Eva and I love to get a drip coffee or a small Gibraltar from Blue Bottle, and getting a bag of their beans is a special treat. And so, to dive into the mind of the founder of Blue Bottle … I was smiling.

In this video interview, the 3rd in my new Habits of Entrepreneurs series, I sat down with James at his office in Oakland, a block from Blue Bottle’s delicious-smelling roastery. His office is minimal, well-designed, a bit retro, with some great books on design and philosophy on his shelf.

I talked to James about how he founded the company, his habits around work and personal relationships, design, email, goals and long-term plans, and expectations.

It’s a wonderful interview — get the short version for free below, or subscribe to the Habits of Entrepreneurs series to get the full 45-minute interview (along with the other great stuff in the series).

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